Digital marketing refers to the use of online channels and strategies to promote products, services, or brands. It encompasses a wide range of activities, including social media marketing, email marketing, content creation, search engine optimization (SEO), pay-per-click advertising, and more. In today's digital age, businesses leverage data and analytics to target, engage, and convert their audience effectively. The dynamic nature of digital marketing keeps it at the forefront of modern business, constantly evolving to meet changing consumer behaviors and technology trends.
